Why are process variants important in process monitoring? The Case of Zalando SE

Matthias Schrepfer, Matthias Kunze, Gunnar Obst, Juliane Siegeris

Business process management is an established discipline that is widely used in industry. Many companies focus on established methods to design, analyze, control, and optimize their business processes and to ensure high levels of customer satisfaction and close alignment with IT systems (cf. Hammer 2010). Rapidly growing multinational companies in the e-commerce sector in particular must overcome challenges in business process management in order to scale up their businesses and reach ambitious business goals, so business processes in this sector are largely automated. Setting up consistent and scalable process monitoring and process controlling helps firms to detect problems, derive remediating actions and to address these problems quickly.

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