José Ricardo Cereja  is Professor at Applied Informatics Department in the Federal University of the State of Rio de Janeiro, Brazil. He’s got his D.Sc. in Production Engineer- ing from Federal University of Rio de Janeiro (COPPE/ UFRJ) and his M.Sc. in Design from Catholic Pontifical University (PUC/Rio). His research has a multidisciplinary approach involving: Innovation, Design Thinking, Business Process Management, Entrepreneurship and Information Technology. He has been collaborating  with research projects, consulting and workshops about these subjects along his academic and professional career.