Julius-Maximilians-Universität Würzburg, Chair of Information Systems Engineering, Würzburg, Germany, alexander.weinhard@uni-wuerzburg.de

Alexander Weinhard is a research assistant at the chair of information systems engineering at the Julius-Maximilians-Universität Würzburg, Germany. His research areas include simulation modeling, data science and technology acceptance. He is furthermore one of the coordinators of the EU research project SERAMIS that deals with the efficient usage of RFID technology in retail (seramis-project.eu).